8 Ways Your Business Will Benefit from Animated Videos

animated Videos have overtaken blogs and infographics in popularity. Social video has been found to generate 1500 percent more shares than images and text combined. Additionally, social media and video have been the leading factors in online traffic.

Do you want to grab the attention of your target audience? Animated video tailored to your business can help you.

What do these videos consist of? 

In other words, These videos present the key points about your product or company in a simple yet effective manner. Whether you are selling a product. Or explaining an idea or concept to the masses. Animated videos are a proven way to hook your target audience.

With that said, let’s look at 8 unique ways your business stands to benefit from animated videos:

1-Sets you apart from the competition

According to a report by Redmark Digital, 90 percent of businesses used video in marketing in 2020. If you are to stand out in this sea, how about utilizing animated videos?

The video animation will help you stand out from the pack as your company comes off as creative and innovative.

2-Animated Videos Drive conversion rates

Redmark reports that product videos can boost purchases on your website by 150 percent. Animated video will engage your customers. They will also drive them to make purchases. In turn, your business will maximize its profits.

So if you are selling a product or service, you stand to reap profits from the animated video.

3-Boosts engagement with customers

According to Freelancer, videos will drive 85 percent of all internet traffic by 2021. This shows that most consumers will engage more with video content. As such, having an animated video is the first step to hooking the consumer, before proceeding to a sale.

4- Video Animation Improves SEO

According to Noor’s web solution, video results are 75 times more likely to be ranked organically on Google compared to text-based results. This shows that animated videos on your site will boost your SEO and your website will rank higher on SERPs. This translates to more visibility by prospective clients.
Animated video also boosts the number of time visitors spend on your website. This in turn translates to higher search rankings.

5-Earns you points at sales meetings and events

What would you rather have at a sales meeting? A dull PowerPoint presentation? Or a captivating animated video?

Well, presenting an animated video in a client meeting is not just impressive. It could help you close a deal. This also translates to exhibitions. Showing interesting animated videos on your stand will draw people and boost engagement.

6-Clients understand your product

the south designer points out that 95 percent of users claim that product videos guided them in the decision process. If prospective customers don’t understand your product or service, they won’t be checking out. Your business stands to benefit from animated video. They will explain everything there is to know about your product, therefore enlightening the customer.

7-Saves you time and money

Animated videos hardly become outdated, unlike live-action videos. Live-action videos become outdated several years later. This could be from a change in fashion trends. It shows that video Animation saves you money as they are more long-lasting.
Moreover, animated videos reduce hours of written content to a few minutes of viewing the video. An animated video will save you precious time.

8-Breathes life to ideas

In conclusion, Animated videos will give you the tools you want to get your story out. Do you want to outline your business journey? Show the client how they stand to benefit from buying your product? Or show them how the product excites you? An animated video will help express all these ideas in an easy-to-understand way for the client.

At Redmark, we craft creative and exceptional animated videos. They help boost your marketing efforts. Our team consists of 22+ in-house professionals. They will see to it that all your needs are met and that you are 100 percent satisfied with our Services