Facebook Ads case study
CASE SUMMERY
In this Facebook Ads case study, you will learn how we have helped businesses grow to over 75% in lead generation, using Facebook Campaigns.
Facebook Ads on Small Budget
Why Facebook ads?
Because unlike other successful case studies hinged on inflated budget, this was built on less than a lean budget.
I know that when you are not on a budget, it is easy to generate substantial paid traffic. But with a
constrained budget, you require both a strategy and a special skill set.
And this is where the untapped potential of Facebook ad lies – making it possible for local business,
even those on constrained budgets, to access paid traffic.
Background
Sometime back, a local business reached out to us to help them expand their customer base. Their business specializes in teaching Martial art lessons to kids and adults spread across 3 different geographical time zones, and locations. Their sole goal was to increase enrollments over time.
To enroll in the class, one needs to commit to a term that lasts 12 weeks. For potential students who are skeptical, they can try out the trial payable class without the term commitment. Interestingly, most of the students on a trial basis have chosen to commit after the lapse of the trial.
Facebook Ad Solution
The Offer
As previously mentioned, the end goal of the campaign was to boost enrollments. Considering that they already had a paid class, we decided to make it more enticing by throwing in a 2 for 1 trial class for allnew enrollments.
Target Customer Research
The target customer is a mum, on Facebook, with kids. Nursing young ones made them the ideal client whereas being on Facebook made it the perfect platform to engage them.
From a targeting perspective, Facebook Ad are the most appropriate channel to identify and isolate such ideal customers. Of course, other targeting metrics were employed.
Our target included not only parents but pages and organizations that parents and mothers alike subscribe to or like. In fact, identifying and analyzing such pages called for a deeper market analysis to better define the traits of an “ideal customer “ – the success of the campaign is hinged on this crucial step.
Worth noting too is that a successful Facebook ad is pegged on who you target, and how irresistible your offer is.
That is, regardless of how appealing the offer is, it is useless when shown to the wrong people. In other words, to achieve the desired outcome, you must extend an irresistible offer to the right persons, else, all will be in vain.
TEST
Numbers never lie – here are the case study stats The cumulative amount spent on the ad was $450 for the 7 days it ran. An average of less than $50/day. 50 applied for the offer. 13 were willing to enroll but could not fit within available time schedules. 3 were waitlisted for a preferred time, so not booked. 28 booked in and paid for the class. 5 committed to the entire term
RESULTS
This translates to an impressive ROI of $1,422 from the trial classes and enrollments. That is, spent $450 on ads, earned $1,422. The ROI would have been even higher had all those who expressed interest got accommodated. Nonetheless, the results were quite impressive. Want to run Facebook ads that can replicate or even surpass such results? We are a click away, just click this Contact Us button's