Website Design Case study
Lenagracedesign.com wanted A New website Design to establish both legitimacy as well as offer a better customer experience.
Legitimacy because clients and online shoppers make judgments based on how professional the website is.
Objective : Create beautiful website design
Create an extensive Product Catalogue with filters and search functions to enhance the sales tool.
Convert website visitors into customers.
Establish an engaging and informative revamped website to generate more sales and traffic.
Set an SEO foundational strategy for future growth and also leverage organic search traffic to
generate new leads.
Roll out a fully responsive solution backed by Shopify or WordPress:
- WEBSITE DESIGN
- UX & PROTOTYPING
- CONTENT STRATEGY
- INFORMATION ARCHITECTURE
- CUSTOM WEBSITE DEVELOPMENT
Step One : Website Design Prototype
Rarely do we get to design new websites? So it was both thrilling and scary to work with Lena Grace Raleigh, in creating a functional product catalog for their technical fabrics.
The objective of this website design was to position their offering for success. Their customers, however, being on busy film sets, can only squeeze a minute or two to quickly browse the products.
A huge chunk of what Lena Grace Design does is customizing specialty products, so their content strategy had to be refined to meet such unique demands.
HOMEPAGE DESIGN
PHASE 2 : Design a website
When they approached us, Lena Grace design had nothing but a Logo. We, therefore, got the rare privilege of working with them to develop a signature style. To give them the punk aesthetic they wanted, we created dark-style tiles with a rugged, worn look. And to instantly draw attention to clickable elements, we went for the hardcore Avro font imposed against a vivid red splash.
PHASE 3: Rubber meets the road
The quick and easily accessible product catalog showcasing Lena Grace's capabilities is an exact match of what we had in mind. Thanks to, particularly, the UX design and navigation, the search and discovery of any product is a click away. On release, the new site showed stronger user engagement with minimal bounce rates and a higher contact form conversion rate
RESULTS
In this paragraph, we will explain results from revamping Lena Grace website:
Firstly: more lead generation.
Secondly: New Visitors
Thirdly: more sales.
In conclusion, a Website redesign can lead to more sales and expose your store to new visitors.