SEO case study
SEARCH ENGINE OPTIMIZATION CASE SUMMERY
A client in North Carolina in the jewelry business decided to outperform competition and ensure the health of its business. By investing in marketing, For this reason he turned to professional help in SEO. Here’s a case study outlining how was the objective reached and what results it brought.
Objective : Increase traffic using SEO
The ultimate objective of our SEO campaign is to help our customers to increase reach, visibility and therefore to increase their sales per month.
Because the jewelry business of our client was not doing well at the time. Our objective was primarily to use SEO to help the client increasing sales.
The best Search Engine Optimization strategy ,can help a website to gain better positioning in search engine results.increasing the possibility to win customers.
The Strategy : generate more leads with SEO
First of all ,to reach the above outline objectives, we create a customized SEO strategy designed to fix the customer’s current issues. in the website design and content, We twisted the content to fit Search Engine Optimization requirements.
and made sure the website had all the characteristics to be ranked high up in a search engine result list.
After having fixed those kinds of issues, we went further in the SEO campaign and searched for appropriate keywords that were in line with what clients and potential clients were searching online when looking for jewelry in California.
With the right keywords on hand, the next step for an effective SEO campaign was to adapt the titles and meta descriptions to such keywords.
to increase the possibilities of being visible for those kinds of keywords, All of this to make it easier for potential customers of our client to find his page and possibly make a purchase.
Additionally, in our Search Engine Optimization efforts, we decided to improve the quality of the website content by publishing new, interesting and relevant content once a week.
The blog posts mostly concerned with the latest jewelry styles, product guides, and the best places to find fine jewelry.
All of these efforts helped in making the website more popular and to increase trust and popularity of the website.
Even more , our SEO strategy focused on off-page Search Engine Optimization.
The idea was to create content on external pages related to the jewelry industry to create backlinks directing to the client’s webpage.
Finally , all the hard work paid off in the end and helped to grow our customer’s business,AL
PACKAGE
Initially, the client started on a middle-range package. Seeing effective results, he decided to increase the investment and buy a more complete package. Within 12 months, the client experienced massive growth.
RASULTS
Thanks to our SEO campaign; our client's business grew exponentially.
The results are exceptional, Our SEO strategy increased monthly visitors by 70% and sales at a rate higher than 30%. It is important to point out that these results were reached only through our SEO campaign.
without the need for any form of paid advertising.
The client ended up very satisfied with the service and has helped to create a good reputation for our SEO programs.